“LiveZone will be the hub of LiveXLive like ESPN’s SportsCenter is for sports,” he explains of the app’s next major development, which includes the "Weekly Rundown" recap of music events around the world.
But doing so sometimes requires looking to the past: For example, Ellin sees the lack of a music hub like MTV in its prime as an opportunity for LiveXLive to cultivate a new generation of Su Chin Paks and Gideon Yagos, and also provide a home for decades’ worth of existing music programs. It’s a complete 180 from the negative stance toward the digitization of music at the turn of the century whereas there was a fear of the music industry being ruined back then, companies are now learning to think outside of the box in order to connect with music fans. New MacBook Leak Reveals Apple's Disappointing Decision So we’re working on everything from documentaries to TV shows, and-who knows-it may even lead to movies in the near future.” “The partnership with Peter Bittenbender and his team means that we have the opportunity to create our own original shows. “Hip-hop now resonates everywhere, so we want to keep growing that and maturing it,” says Ellin, noting that hip-hop festivals like Rolling Loud can be streamed to as many as 125 countries. Dre) and partnership with the Mass Appeal media company-whose documentary about the Wu-Tang Clan was recently acquired by Showtime-are promising to be especially influential in how the app brings original hip-hop programming to a global audience.
Namely, the ambassadorship with Nas (which Ellin compares to the relationship between Jimmy Iovine and Dr. Such partnerships are also vital to LiveXLive’s serialized original programming (organized under the “LiveZone”), which includes exclusive interviews conducted in the minutes before artists take the stage, on-the-street reporting, explorations of artists’ musical DNA, and more.
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